lunes, 25 de mayo de 2015

ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics

Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City this morning.
Ed Erhardt, ESPN president of global marketing and sales, kicked things off by mentioning that 98 percent of all ESPN Deportes viewing is done live so "you know people are watching the advertising."

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